Tuesday, March 15, 2011

Introduction

Objectification is the degrading process of turning people into mere objects. This "media appeal" is often used in beer commercials like Budweiser and BudLight when women are made to look like the actual beer bottle. The woman in the ad is often sexually appealing so that advertisers can exploit her body and market it as an object.  The banner of this blog is an example of how women aren't advertised as actual human beings, but as objects. The picture in the banner is of a woman's naked back side and a portion of her butt is cut out like a slice of cake. This suggests that this woman is just "a piece of ass" since that is the main focus of the ad.
Question(s): I'm still not sure if we should have a focus of objectification of women in media for the male satisfaction. I feel this may be very hard to research.
Link: Wikipedia definition